[分享] 台灣的發芽米揚名海外

jackeyho · #1 2005-09-23, 05:52 AM

台灣的發芽米揚名海外

要和中國和東南亞的便宜作物競爭？現在許多人轉向發展高階農產品。發芽米的生產門檻很高，目前全球只有日本、和台灣發展出這樣的技術。

泡在水裡的米，晶瑩剔透，仔細一看，這米怎麼多了個小尾巴，原來這就是鼎鼎有名的發芽米。

糙米發芽後，烘焙乾燥成發芽米，聽起來簡單，操作的門檻卻很高，植物病理博士洪建龍帶頭研究，加上法蘭瓷董事長陳立恆的國際行銷經驗，台灣發芽米終於站上世界舞台。

發芽米的製作，講求全天然無農藥添加物，符合健康潮流，而且裡頭的營養成分gaba，還可以幫助腦神經活化。

目前全世界只有台灣和日本有培養發芽米的技術，配合包裝和國際行銷功夫，台灣的發芽米，揚名海外，也為國爭光。

With many farmers in Taiwan struggling to compete with cheap produce from China and Southeast Asia, some are turning to up-market products. Germinated brown rice is one such product with currently only Japan and Taiwan able to grow it.

The rice in the bowl radiates with a golden luster. A closer look reveals each grain has a small sprout. This is germinated brown rice.

After the unpolished rice has sprouted, it is heat dried, resulting in germinated brown rice. It may sound simple but in fact the process requires a lot of expertise. Plant pathologist Dr Hong Jian-long took the lead in research and joined forces with Chen Li-heng, who brings a wealth of international marketing experience to the deal. Taiwan's germinated brown rice is ready to enter the world stage.

As brown rice germinates naturally without the use of chemical stimulants, Chen is hoping it will be a popular choice for health-conscious eaters. The germination process is also said to release nutrients that stimulate brain and nerve activity.

Taiwan and Japan are currently the only countries with the technology and experience to cultivate high-tech strains of rice. Producers are hoping competitive marketing of their high-end products will lead the way into the future for Taiwan's agriculture.